Steve Forbes - Innovation | Product Development | Strategy

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Building a Killer Product Strategy

Developing your product strategy doesn’t need to be time-consuming, complicated or bogged-down by organisational obstacles.

I spoke with Ken Sandy, who guided us through the use of three simple frameworks to define, communicate and gain buy-in for a killer product strategy that aligns your stakeholders and motivates your team.

In just 60 minutes in this workshop, you’ll be introduced to examples from real-world companies and apply the frameworks to your own product challenges.

Learn:

  1. How developing your product strategy doesn’t need to be time-consuming, complicated or bogged-down by organisational obstacles.

  2. How to use three powerful yet simple frameworks - Strategic Pillars, the Kano method and the KL-method - to define and articulate the strategy.

  3. How to use a structured, top-down approach you can define key themes and desired outcomes - which in turn empower you to prioritise the most important work for you and your team.