Business by design is a program with a very focused goal. Craft a winning strategy within 1, 2, or 3 days.

Whether you are starting a new product, or already running a business, if you’re looking for the support and guidance to make quick but educated decisions, then you’re in the right place.

If you’re worried that you are wasting too much time and money on ideas that may not succeed, this program will put a spotlight on your key areas of risk.

If the pace of change in your industry is accelerating and keeping up is making you nervous, Business by design will provide the tools to make sense of these changes.

If you’re bored of strategy sessions that are slow moving, have low engagement, fail to reach alignment, and don’t create tangible next steps, then I’ll help you with the structure to make it happen.

Being a product leader is hard. Juggling many things at once, making decisions at a strategic level one minute, and tiny the next. The job can feel like you are restaurant owner, head chef and dishwasher at the same time. It often means that you get dragged away from the important work of creating a product that delights your users.

There are many other reasons why your organisation may not be making the sort of progress and growth that you would like, and almost all of them can be fixed once identified. 

Reasons such as:

  • I’m not sure if it’s even possible to build

  • I don’t know if our features add customer value

  • I don’t know what to charge

  • I don’t know if customers will pay for …

  • Our team are unclear of the goals

  • We don’t have enough time to think about the future

  • We can’t innovate

  • We don’t have a clear vision / mission

  • We are wasting money

  • We react to slow to opportunities

  • Our products fail to sell

  • We can’t keep up with market demands

  • We don’t use best practices

  • I’m not sure where we should start

These are all common issues to teams building products. The daily noise gets in the way of spending quality time to zoom-out to make sense of your situation, and think strategically. Without this time, it is almost impossible to make meaningful progress. 

Sometimes the key to success is to put yourself in an environment where focus is guaranteed, and you are challenged with the right questions, frameworks and tools to create immediate momentum. 

Business by design promises to create this environment.

Business by design starts with a survey of your organisation’s strengths and weaknesses.


Together, we’ll review your organisation’s ability to:

  • Capture and develop your team’s ideas

  • Understand and focus on the right customer problems

  • Identify a market which is willing to buy your solution

  • Grow your audience and solution until you build sustaining revenue

  • Optimise your product to maximise profitable income and reduce waste

Throughout the program on-boarding we’ll look at your opportunities across the three types of product risk:

  • Desirability (Customers)

  • Feasibility (Technology)

  • Viability (Business)

Delivered in a fun, fast-paced method which uses the problem solving strategies from design thinking, the workshops encourage collaboration, customer focus, risk reduction, and boosts team morale.

Business by design is jam-packed with useful activities tailored to your needs, such as:

  • Prototyping potential strategies for achieving your vision

  • Identifying critical assumptions in your strategy

  • Understanding your customers objectives and problems

  • Mapping your business plan on a single page

  • Identifying external trends and emerging threats

  • Mapping internal activities and management capabilities required

  • Designing the culture required to shift your team into the next gear

Following the strategy sessions, you will have the option for additional support through a 90 day 1 on 1 coaching program, or training options for larger groups looking to change their ways of working.

If this resonates with you, then this should be filling you with excitement about the potential opportunities.

Steve’s been really helpful in providing me with insight, strategy and innovation with some product development that I’m currently working on.

Steve has a large knowledge base and a great way of sharing information that has helped me to expand my ideas and focus on important areas that I hadn’t thought about.

Every time we meet I walk away with new actions that are really valuable.
— James McWhinney, CEO, Market Engine

Awesome, I’m really excited to see the change we can make to your business. Leave your details below and I’ll be in touch in the next 24 hours.

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