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You’re probably aware that the world isn’t short on ideas. Ideas are worthless without a tireless pursuit to their execution.

Whilst these days a lot of organisations have developed mature agile delivery processes, there’s one area that’s still lacking which is critical to product success - Product Discovery.

Product Discovery is the process of understanding your customer and translating this understanding into value.

What’s Inside?

  • Why you should focus on problems before ideas

  • Common reasons that products fail

  • How digital is enabling a shift in power for consumers

  • Why a new approach to leadership is required that is anchored on the customer

  • How to focus on the right activities for your business maturity

  • Simple strategies for creating products that customer’s love

  • Why digital requires a new form of strategy