How DO you CREATE CUSTOMER VALUE?

Start with my free white paper on the topic.

Learn why choosing problems over ideas will enhance your chance for success in my free white paper Creating Customer Value. This resource provides you with everything you need to know to get you up to speed on the topic in only 16 pages.

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You’re probably aware that the world isn’t short on ideas. Ideas are worthless without a tireless pursuit to their execution.

Whilst these days a lot of organisations have developed mature agile delivery processes, there’s one area that’s still lacking which is critical to product success - Product Discovery.

Product Discovery is the process of understanding your customer and translating this understanding into value.

What’s Inside?

  • Why you should focus on problems before ideas

  • Common reasons that products fail

  • How digital is enabling a shift in power for consumers

  • Why a new approach to leadership is required that is anchored on the customer

  • How to focus on the right activities for your business maturity

  • Simple strategies for creating products that customer’s love

  • Why digital requires a new form of strategy