Product Roadmap Canvas

Looking for a better way to create product roadmaps? Last year, I created the Product Goal Canvas to build a better roadmap.

You can read my previous post on why I think most product roadmaps suck!

The Product Goal Canvas has been a great tool for both myself and my clients to communicate the link between our vision, business & product strategy, and the hypothesis features being built.


You can use the canvas to describe, design, challenge and pivot your strategy, and hypothesis features.

The Product Goal Canvas works great to prototype options in workshops, as well as a team communication tool.

I hope you find the Product Goal Canvas useful. I’d love to hear about some of the ways that it has helped, if you’ve adapted it, or even just that you used it!

Next time you’re building out a roadmap, question how you can better communicate your goals, uncertainty and timelines. Then finally, run an ideation session and prototype the roadmap with your team.

Supercharged Strategy Sessions

Launching new products in FY20? Chances are you are already thinking about how to make them a success, ensure you don’t waste unnecessary time and money, and how to get moving without 100 boring meetings!

Business by design is a program with a very focused goal. Craft a winning strategy within 1, 2, or 3 days.