pain

Prioritising Customer Pain Points

Prioritising Customer Pain Points

This weekend as I sat looking at the brake lights of the car in front of me, I reflected how everyone’s frustration threshold is different. For consumers, the same thresholds are true for pain, and delight.



Supercharged Strategy Sessions

Launching new products in FY20? Chances are you are already thinking about how to make them a success, ensure you don’t waste unnecessary time and money, and how to get moving without 100 boring meetings!

Business by design is a program with a very focused goal. Craft a winning strategy within 1, 2, or 3 days.

Customer Gains vs. Pains

Customer Gains vs. Pains

Some ideas ultimately will be more valuable to your customers than others. If you have a toothache, it will consume you. You will do whatever you need to solve that pain… taking vitamins won’t help you at that point. But taking your vitamins is probably a good idea for your long term health. It’s a strategic choice to look after your body.



Supercharged Strategy Sessions

Launching new products in FY20? Chances are you are already thinking about how to make them a success, ensure you don’t waste unnecessary time and money, and how to get moving without 100 boring meetings!

Business by design is a program with a very focused goal. Craft a winning strategy within 1, 2, or 3 days.